How Scott Sigler Used Free Media To Become a Best-Selling Author
San Francisco-based writer Scott Sigler is a New York Times best-selling novelist. The science fiction and horror writer has a growing fan base, and when he tours the country to promote a book, as he recently did for his new novel "Nocturnal," those same fans show up. But it wasn't always like this. Scott Sigler used to give away all of his writing for free and says it was the best career move he ever made.